How fragrance affects your mood

Out of all five of our known senses, our sense of smell is the strongest, and the one most tied to memory and emotions. 75% of emotions are generated in a day by smell, and because of this, we are 100 times more likely to remember a smell than something we saw, tasted or heard - because the olfactory nerve is directly linked to a part of the brain that controls memories and emotions. 

Fragrance and Nostalgia

Memories are most likely to be triggered by different fragrances. Tons of nostalgia can be brought back by just a whiff of a smell from an important time in your life. Like the leather or musk tones of your dad's cologne, or the zesty, fresh smell of a clean kitchen.

The reason for this is because the human odour response is controlled by the brain’s limbic system, the same thing that controls emotional response, artistic ability, and perception of space.

We hope that our atmosphere room spray can give you that nostalgic feeling wherever you go. Get it here today. 

Scents and Feelings

Scent affects more than just your memories. It was found that scent affects eight factors of your mood: irritation, stress, depression, apathy, happiness, sensuality, relaxation, and stimulation. To sum it up, scents are emotional. They are important to us because we seek them out and use them to improve our moods.

A study was done by International Flavors and Fragrances Inc. (IFF), and the results were that certain smells were able to affect your mood by giving off a muscle-relaxing effect. Another interesting thing found in the survey was that certain scents can have stress-reducing characteristics as well. One of these scents is vanilla. 

The Smell of Success

As crazy as it sounds, fragrance can also help a business flourish. Scented stores are perceived as high-end spaces. In a study done by Nike, it was proven that scent affected the desire for their shoes, with customers willing to pay 10% - 20% more in stores that were scented. If you are looking towards increasing productivity with your employees, fragrance can also help with that.

A Japanese company found that jasmine and lavender helped smooth data entry operators’ stress, while lemon increased productivity by 54%. If you are trying to create a theme in your business, you must introduce scent into the atmosphere as it adds to the theme’s ambience. 

Scent and Sensibility

It can be very difficult for some people to get a good night’s sleep, but fragrances can help with that too! Scents like vanilla and rose can help relax the brain and induce sleep.

Our pillow spray can help you relax and is safe to use on your pillows, linen, towels and so much more. Get a bottle or two today!

Simple smelling fragrances can influence mood, memories, emotion, stress, attention and even problem-solving skills. But the most important ability is to communicate by smell without even realizing it. All these effects can be activated consciously or subconsciously, but they can still be activated. Orange can activate a longer attention span, lavender can encourage relaxation, floral scents can activate happiness and lemon can stimulate the brain.

If you want to encourage all these abilities, head over to to get an atmosphere diffuser, which will offer a long-lasting fragrance to your home. 

And don’t forget, In the month of August you can get a free Charlotte Rhys fragrance sachet for orders over R600, which will leave your cabinets and drawers smelling fresh and wonderful - or you can buy one here